At our core, we believe that every detail of a timepiece should reflect uncompromising quality and longevity—especially the bezel, which is one of the most exposed and functional components. That’s why we choose platinum coating over white gold for our bezels. Platinum offers superior durability; it is harder, denser, and far more resistant to scratches and daily wear. This means our bezels retain their sharp lines and refined finish for years longer than those made with softer materials like white gold.
Another key reason for using platinum is its naturally bright, white luster that doesn't fade or require additional treatments. White gold, while elegant, is typically alloyed with other metals and coated with rhodium to achieve its signature shine—but that coating wears off over time, requiring maintenance and recoating. With platinum, there’s no such compromise. It maintains its brilliance without intervention, which aligns with our philosophy of creating timepieces that are both beautiful and low-maintenance.
Ultimately, our choice of platinum coating speaks to our commitment to craftsmanship and authenticity. We want our watches to look and feel as exceptional decades from now as they did the day they were made. By selecting platinum over white gold, we’re not only elevating the aesthetic and tactile quality of our bezels but also reinforcing our promise to deliver enduring luxury without shortcuts.